ABOUT
WHO WE ARE

yibo_about

YIBO DESIGN

Yibo(Youth,Identify,Benefit,Operation) is a professional design and strategy firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

Yibo 是一家专业的设计与战略咨询公司,我们帮助公司创建一个有影响力的品牌、产品与服务体系,提升公司价值,优化用户体验,我们不断将奇思妙想转变为商业价值。我们用心感知并撼动着商业世界,让梦想化为现实,正是我们的激情之源。每一位客户,都是与 yibo 并肩前行的伙伴,我们共同探索未来,培育市场,将人类体验不断推向至臻之境。

YIBO DESIGN

YIBO VIEW POINT

Youth

Outstanding design is supposed to be full of vitality and stay young forever. With the passage of time, the glory of outstanding design will not fade, but instead, it will become classic; outstanding design is forward-looking and does not follow the crowd. Outstanding design can lead and promote aesthetic and technical progresses in the whole industry.
优秀的设计应具有生命力,永葆青春。随时间的流逝,不是褪去光彩,而是蜕变经典;优秀的设计不随波逐流,且具有前瞻性。能引领并推动整个行业的审美与技术进步。

Identify

Brand should have a strongly distinctive identity during the communication process. Not only do behavior identity and visual identity carried out based on mind identity system, but the most important thing is user consistency of multi-platform product experience.
品牌在传播过程中,应该有很强的识别性。不仅仅是基于企业理念识别(MI)而展开的行为识别(BI)、视觉识别(VI),还应该包括产品体验的用户一致性。

Benefit

As a design company determined to forge ahead, we constantly make innovation and breakthrough, in the hope of offering customers with more foward-looking design, surpassing our competitors and differentiating ourselves from competitors, and realizing larger commercial value.
作为一家锐意进取的设计公司,我们不断创新与突破,从而为客户提供更具前瞻性设计,超越并领先对手,实现更大的商业价值。

Operation

As long as YIBO is concerned, operation philosophy must be integrated in each product at the very beginning of the product design so that the final product we deliver to our customer will be equipped with certain self-operation ability. Meanwhile, YIBO is determined to provide follow-up operation and service support for every customer!
在yibo的观点中,产品在设计之初就必须融合运营的思想,最终交付给客户是具有一定自我运营能力的产品,同时,yibo会为每一个客户做好后续的运营与服务支持!

More Team Members

BOB TING

FOUNDER, CHIEF EXECUTIVE OFFICERBob leads yibo. He helps organizations see what people will want in the future and envision how to transform their business to make that future real. Bob has 18 years of experience in the design and innovative user experiences for a lot of products, platforms, and services. Bob does not have an office, or a desk, or a chair, and is affiliated equally with all yibo studios.

CYNTHIA NG

VICE PRESIDENT, PRODUCT DIRECTORCynthia leads a team of products from yibo's studio in Shanghai, where he has been based since 2012. He partners with yibo’s local and global clients to help them embrace change and transform their businesses to drive growth. Prior to yibo, Cynthia worked in the telecommunications industry for 7 years and worked at WebEx for 3 years.

DONY WANG

VICE PRESIDENT, CTOAs the lead of the technology discipline at yibo, Dony orchestrates an amazing team of explorers, tinkerers, inventors, architects, engineers, and consultants to bring innovative product and service designs to life for yibo’s clients. He has spent the last 18 years understanding the intersection of business systems, enterprise software.
Our Partners