THE STORY OF YIBO
A 16 years journey that has helped shape the Branding through design and innovation.
In 2002, Bob founded Shanghai YIBO Visual Design Co., Ltd., providing design services in aspects like graphic design, animation, website, VI, UI etc. for enterprises. Meanwhile, Bob renamed his personal website CGerCN（CGer China）, transforming it from a personal website into a professional bulletin board system.
In 2004, the number of registered users on this website reached 250,000, ranking 3800th globally. Considering future development, the website was renamed again to CGFinal. In the meantime, the website was officially launched online. Transformed from a single BBS into a vertical portal, it is the earliest art website in China operated in the form of Web2.0. The whole website consists of altogether ten channels, including 3D animation, special effects for videos, graphic design, website design, multimedia technology, design before printing, architectural design, industrial design etc. in the whole CG industry, providing a perfect, interactive and professional communication and media platform for CG designers and companies in China.
In the same year, the first issue of the CGArt magazine was officially published. With contents from top-grade enterprises, institutions, teams and individuals from all over the world, the magazine covers various fields such as UI design, product design, game painting design, illustration, animation, film etc. Adhering to the principle of high-quality and free for reading, the magazine has achieved high downloads from one hundred thousand, two hundred thousand to 1.5 million within less than a year. It has become a must-read magazine for teachers and students in various art academies.
From 2005 to 2007, due to the influences of the website and the magazine, YIBO was constantly expanding its business as well by providing services for renowned enterprises like Shanghai Expo, China Telecom, Henkel Chemical, Toyota, Nippon Paint, Mysheros, Kelon, Midea, Coca-Cola, Nikon, Sony, BlackBerry etc. During that period of time, YIBO was engaged in core businesses including brand planning, graphic design, website design, packaging design and exhibition design.
In 2008, because of the magazine’s influence and government investment, the company was relocated from Shanghai to Guangzhou. As the company’s website and magazine continued to expand their territories, the company also established a Product Department to set foot in mobile products and user experience design.
As a professional design and strategy firm. We has always believed that multi-platform unified design and user experience are very important for enterprises. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.
作为一家专业的设计与战略咨询公司，我们一直认为跨平台统一的设计与用户体验对企业非常重要。我们帮助公司创建一个有影响力的品牌、产品与服务体系，提升公司价值，优化用户体验，我们不断将奇思妙想转变为商业价值。我们用心感知并撼动着商业世界，让梦想化为现实，正是我们的激情之源。每一位客户，都是与 YIBO 并肩前行的伙伴，我们共同探索未来，培育市场，将人类体验不断推向至臻之境。
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